Hi! My name is Dani and I'm a Virtual Assistant.

Here are the faces behind Pocket Admin!

Yes, I’m a sole trader, but Pocket Admin just wouldn’t be what it is without family.

The people ARE what make small businesses.  Much like art, each business is branded with the personality of the people that lovingly crafted it.

Pocket Admin came about in January 2018 after 20 years of being an admin in both large organisations and smaller businesses.  I wanted to challenge myself, develop a role that was professionally and morally satisfying, and be able to explore new professional development paths.

I spent my career moving between rural and regional towns in Queensland and New South Wales, experiencing the truly unique nature of each town and the community within it.  Gradually I found that, even though I was born and raised in Canberra and spent my teens and early 20s in Townsville, I really loved the small town life.  Honestly, I can’t even describe it, but the world feels … cosier.

I was always in awe of the way the people in those communities really came together and rallied around small businesses. I came to understand just how important small businesses are in places where services can be few and far between and shopping options are limited.

No matter where I was, there was one thing that was always the same: these communities were fierce advocates for home made products, local markets, and home businesses. I wanted to be a part of that so badly, but to say my cooking and crafting skills are shoddy is a frightening understatement.

Through Pocket Admin, I am channelling my passion for rural and regional Australia and my passion for quality virtual administrative services into the one satisfying package and I love it!

I am able to support small businesses in their journeys not just in my own town, but in towns across Australia, with a budget-conscious alternative to hiring permanent admin staff.

Save your money for the things that matter, hire Pocket Admin for the paperwork you hate.


How Can Pocket Admin Benefit Your Business?

Save Money

Companies that hire virtual assistants are clever with their finances!

When you’re hiring a staff member, whether casual or permanent, there’s more to pay than wages.  You will need to factor in payroll tax, superannuation, sick and annual leave, extra or increased insurances, potential increase of overheads, and additional equipment required to have that staff member on board.  It adds up quickly!

With Pocket Admin, you are paying a contractor to do your administrative work and only need to consider the invoiced fee!

Pocket Admin understand that small business can be tough, so our fees are very competitive and we offer discounts on package deals!

We Take The Time To Understand Your Business and Community

Every town is not like the other and every business isn’t either.  Pocket Admin services are tailored to suit your business and its community with a real dedication to helping small businesses flourish in rural and regional communities.

Administrative services are not ‘one size fits all’ – I love the creativity of exploring how my skills can be applied to so many different businesses!

More Productivity, Less Stress!

It’s simple:  you hand over the tasks that are boring, time consuming, and lower priority to you.  Dani does them for you!  Meanwhile, you’re happily working away on the things that will actually boost your profit margin and bring you more professional satisfaction.

It can help gain time with the family, too!

You’re Hiring A Professional

Dani at Pocket Admin has over 20 years experience across a wide range of industries plus a wealth of University studies behind her.  With proven administrative skills and adaptability, you know you’re getting a quality service.

I’m friendly, down to earth and I care

The success of your business is important to me, not just because it benefits my own business, but because it benefits your community and I enjoy seeing small businesses develop, grow and evolve.

Let me help you in your journey!