Does communication really matter that much? You bet it does. I’d go so far as to say that your business can’t properly run without good communication. Your business is a machine and communication is what keeps that machine greased and running smoothly.
Whilst you need to balance them out with other content, insightful and relate-able memes are a terrific way to engage your target audience, provide them with some insight into the personality behind the business, and encourage discourse and sharing of content.