Grammar feature image

Grammar in Small Business: How Grammatical Mistakes Can Make Business Suffer

Grammar

YES, I’m afraid grammar DOES matter, even if it gives you one hell of a headache.

English is notorious for being one of the most difficult languages in the world to learn. Whilst it has rules, there are forever exceptions that confuse even native English speakers!

Let’s use an example – the common mnemonic phrase (rhyme to help memory): “i before e, except after c”.

Brief, Receipt, Thief, Conceit… All very straightforward!

Until you come across all the words that say, “Pfft, whatever, I go by my own damn rules!”.

“I before E … Except when your foreign neighbour Keith receives eight couterfeit beige sleighs from feisty caffeinated weightlifters… Weird.”

In fact, the exceptions actually outweigh the words that do follow the rule!

Weird.

When it comes to building a small business, it’s incredibly important that your content be grammatically correct; whether it be social media posts, blog articles, marketing publications, or even the name or tagline of your business and the signage that goes with that!

Judgements are made based on grammar, whether you like it or not, and just because you aren’t fussed about grammar doesn’t mean that everyone thinks the same way.

I feel confident saying that it’s incredibly rare you’ll find someone who says, “Ugh, look at all that correct grammar.  I hate it.  I want nothing to do with them.” – In fact, grammar is something of a silent hero.  Nobody even notices until it goes rogue!

Proper use of grammar adds credibility to your content, which translates to better engagement and potentially better conversion.

What are the most common grammatical errors?

When creating and issuing professional documentation, be certain you’ve got these things right:

  • Apostrophes;
  • Commas;
  • Colons and Semi-Colons;
  • There, Their and They’re; and
  • Other words with multiple spellings and meanings.

How Can I Be Sure I Have It Right?

Your computer will rarely let you down when it comes to grammar and spelling!  My main tip is to create all content in Microsoft Word and then transfer it to the platform you want it in – it will make your life much easier when editing!

Some available options to improve your content are:

Spell Check – it’s on everyone’s computer as a part of their Microsoft Package!  If something you’ve typed is underlined, right click on it to see what the issue is and decide if you want to correct it.  No spell check in the program you’re using?  Cut and paste into Word and do your editing in there!

Thesaurus – Not sure a word you’ve used is quite right?  In Word, right click on the word and click “synonyms” and it will list similar words you could use.  You can also go hunting in thesaurus.com.

Read Aloud – Sometimes you look at a sentence and wonder if it makes sense.  Well in the Review tab in Word there is a Read Aloud button so you can HEAR how what you’ve written sounds!  It doesn’t replace having a second set of eyes to proof read but it’s a pretty awesome tool.

GrammarlyGrammarly is an app that I highly recommend downloading.  It has a little more finesse than standard Spell Check, picks up on things the standard check doesn’t, and even checks that you’ve got the right tone for what you’re writing.  I love it!

A Little Grammar Video To Get You Started:

Below is a simple slideshow video created to help out with the basics!

Press pause on each page to have a good read at your own pace.

Time short or just plain frustrated?

That’s ok!  That’s why I’m here!  I can provide assistance with proof reading, editing and content creation.

Contact Pocket Admin and we’ll have a chat about what can be done to get your content looking snazzy!

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