Small Business Engagement In The Digital Age
Getting your business name out there in the digital age, particularly if you’re a virtual business, can seem almost impossible at times. Where once you might have put ads in a newspaper or on the radio, now you must really work to maintain a presence online and build relationships with your target audience. I, myself, am still learning all the ins and outs – thankfully I enjoy learning on the go!
Generally, it’s the viral and shareable content in social media that gets your name out there rather than straight advertising. It’s also the most budget-conscious option because it’s something you can produce for free.
Whilst you need to balance them out with other content, insightful and relate-able memes are a terrific way to engage your target audience, provide them with some insight into the personality behind the business, and encourage discourse and sharing of content.
So, with all that in mind, I’ve showcased the online design tool, Canva. Anyone who knows me will know that Canva has become something of an obsession for me. I have designed memes, posters, invitations, facebook headers, letterheads, general stylised images, webpage headers designs, affirmation cards, name tags, and even a full 10 page booklet about my business, Pocket Admin!
I thought I’d show you how quick and easy it can be to create a basic meme in Canva. Read on about Canva and watch my video tutorial below!
A Little Something About Canva
Canva is a prime example of the success that can be achieved when you have a great idea and a whooooole lot of perseverance, hard work, and attitude.
Launched in 2012 by creator Melanie Perkins, Canva is Australian made! Melanie already had a successful business, Fusion Books, under her belt not long after finishing high school. Not long after, she came up with the idea for Canva and put in the hard yards pitching her idea in Silicon Valley over several years.
Fast forward to today and Canva has become a multi-BILLION dollar business before Melanie has even hit 30. Simply incredible.
I encourage you to explore Canva – it’s a user-friendly, free design tool that was created to allow small and start-up businesses to have great designs at little to no expense.
Whilst you do have a large resource library available to you in the free version (including photos, fonts and illustrations), Canva can be upgraded for a very reasonable annual subscription to Canva Pro. This allows you to create a brand kit (set fonts, brand colours etc) and switches more of the photos and fonts to free rather than premium.
And So Without Further Ado…
I hope this little video helps you in your small business journey!