There’s no doubt about it, marketing has evolved into an exhausting rollercoaster of soul-crushing lows and freakin’ fantastic highs. Social media is the core of most, if not all, modern business marketing strategies and we’re faced with complex algorithms and time-guzzling tactics that leave us pining for the days of “I’ll just leave this here” advertising.
Does communication really matter that much? You bet it does. I’d go so far as to say that your business can’t properly run without good communication. Your business is a machine and communication is what keeps that machine greased and running smoothly.